The folks at the Dallas Morning News have published--not one, but two!--short notices about our latest tourism promotion of the Trail. First on their book blog: http://books.beloblog.com/archives/2007/10/texas_books_on_the_trail.html and then in their travel section yesterday: http://www.dallasnews.com/sharedcontent/dws/fea/travel/texasneighbors/stories/DN-regnotes_1028tra.ART.State.Edition1.42852d9.html
We always expected that the Texas Mountain Trail BookCrossing Project would generate publicity outside the region and engage visitors in a fun way, hopefully encouraging them to extend their stay or come back to the region, but we're garnering an unexpected benefit--educating the locals about the various things to do and see out here. The frontline folks at the Chambers and RV parks and museums are also reading and enjoying the books. In our small towns, everyone is a potential ambassador to the tourists, so it pleases me that the sheriff picked up Nevada Barr's Track of the Cat, a mystery novel set in the Guadalupe Mountains National Park, just an hour up the road. The woman at the KOA is regularly posting her own travel recommendations to the bookcrossing website about the books I leave for tourists at the Kampground. Folks are getting into it!
Here's another "article" published on the BookCrossing website about our program: http://bookcrossing.com/articles/2771/Read-Your-Way-Down-the-Texas-Mountain-Trail!
And the bookcrossing page on our website: http://www.texasmountaintrail.com/home/index.asp?page=823
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